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Thai Restaurant Faces Backlash for Controversial 'Skinny Discount' Amid Body-Shaming Claims

W. Syaban

April 19, 2025

A restaurant in Chiang Mai, Thailand, has sparked public outrage with a contentious discount offer that critics claim promotes body shaming.

Chiang Mai Breakfast World provided discounts of up to 20% to patrons who could manage to squeeze through progressively narrower vertical metal bars. Thaiger reported.

The campaign faced significant backlash across social media platforms following its coverage by prominent British travel bloggers through an Instagram video posted on April 6. This clip quickly gained traction, amassing over 58,000 likes along with more than 2,000 comments. The Straits Times reported.

A snapshot from an Instagram clip posted by @amonthego15 captures a scene where a woman attempts to maneuver between metal bars marked with discount prices at a dining establishment in Thailand.

Users of social media swiftly criticized the eatery's unconventional advertising approach.

A comment from an Instagram user named Jennifer_pwnnington stated, "This represents some of the most severe forms of body shaming I've seen," whereas another commenter, iamqfrost, remarked, "Those who find such content amusing have reserved their spot in the lowest level of hell."

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